On Green Marketing

Thought I'd share an interesting article by Jennifer Maxwell-Muir in Advertising Age about the pervasive "GREEN" stories, claims, "green consumerism" and the devaluing of the movement.

How to Avoid Eco-Fatigue
Not Only Marketers: Media also Needs to do it's Part to Keep Consumers from Burning Out

"People are getting sick. A wave of green fatigue, eco-exhaustion and environmental anxiety is spreading among consumers. Overwhelmed by choices, disgusted by corporate hype and living with the fear their efforts will never be enough, people are tuning out, say the experts.

One could argue the media industry is just getting sick of its own reporting -- who hasn't done a 'green' issue? -- and is looking for the next trend. The Columbia Journalism Review in June reported that the press has moved from 'environmental exigency to exhaustion.' From The New York Times to Wired magazine, reporters are talking up the weary consumer." More.

My commitment is to keep the flimflammery to a minimum. I hope you find shopping Amazon Green as much fun as I've I had helping to create it.

~Amazon Green Scene

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Kindle: Amazon's New Wireless Reading Device

This is the future of book reading. It will be everywhere." Michael Lewis, author of Moneyball and Liar's Poker.


Product Overview

* Revolutionary electronic-paper display provides a sharp, high-resolution screen that looks and reads like real paper.
* Simple to use: no computer, no cables, no syncing.
* Wireless connectivity enables you to shop the Kindle Store directly from your Kindle—whether you’re in the back of a taxi, at the airport, or in bed.
* Buy a book and it is auto-delivered wirelessly in less than one minute.
* More than 145,000 books available, including more than 98 of 112 current New York Times® Best Sellers.
* New York Times® Best Sellers and New Releases $9.99, unless marked otherwise.
* Free book samples. Download and read first chapters for free before you decide to buy.
* Top U.S. newspapers including The New York Times, Wall Street Journal, and Washington Post; top magazines including TIME, Atlantic Monthly, and Forbes—all auto-delivered wirelessly.
* Top international newspapers from France, Germany, and Ireland; Le Monde, Frankfurter Allgemeine, and The Irish Times—all auto-delivered wirelessly.
* More than 350 top blogs from the worlds of business, technology, sports, entertainment, and politics, including BoingBoing, Slashdot, TechCrunch, ESPN's Bill Simmons, The Onion, Michelle Malkin, and The Huffington Post—all updated wirelessly throughout the day.
* Lighter and thinner than a typical paperback; weighs only 10.3 ounces.
* Holds over 200 titles.
* Long battery life. Leave wireless on and recharge approximately every other day. Turn wireless off and read for a week or more before recharging. Fully recharges in 2 hours.
* Unlike WiFi, Kindle utilizes the same high-speed data network (EVDO) as advanced cell phones—so you never have to locate a hotspot.
* No monthly wireless bills, service plans, or commitments—we take care of the wireless delivery so you can simply click, buy, and read.
* Includes free wireless access to the planet's most exhaustive and up-to-date encyclopedia—Wikipedia.org.
* Email your Word documents and pictures (.JPG, .GIF, .BMP, .PNG) to Kindle for easy on-the-go viewing.
* Included in the box: Kindle wireless reader, Book cover, Power adapter, USB 2.0 cable.

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Amazon Bestseller

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