On Green Marketing

Thought I'd share an interesting article by Jennifer Maxwell-Muir in Advertising Age about the pervasive "GREEN" stories, claims, "green consumerism" and the devaluing of the movement.

How to Avoid Eco-Fatigue
Not Only Marketers: Media also Needs to do it's Part to Keep Consumers from Burning Out

"People are getting sick. A wave of green fatigue, eco-exhaustion and environmental anxiety is spreading among consumers. Overwhelmed by choices, disgusted by corporate hype and living with the fear their efforts will never be enough, people are tuning out, say the experts.

One could argue the media industry is just getting sick of its own reporting -- who hasn't done a 'green' issue? -- and is looking for the next trend. The Columbia Journalism Review in June reported that the press has moved from 'environmental exigency to exhaustion.' From The New York Times to Wired magazine, reporters are talking up the weary consumer." More.

My commitment is to keep the flimflammery to a minimum. I hope you find shopping Amazon Green as much fun as I've I had helping to create it.

~Amazon Green Scene